You can influence the most people if you help them achieve what they want in a way that simultaneously helps you achieve the greater good. Help your employees achieve their goals and influence others!
Authors Doshi and McGregor cover three indirect motives, including emotional pressure (guilt or shame), economic pressure (get a reward or avoid punishment), and inertia, where employees do what they do just because they can't think of a good reason to leave. When your reasons to work are due to indirect motives (versus direct, internal ones) your performance tends to suffer.
What motivates you and your teams when you come into work each day?
Learn to influence and motivate with goodness in this Whil program: Influencing with Goodness